Women's Information Services Inc. (WISE)

Non-Profit Website


Women’s Information Service, Inc. (WISE) is a non-profit organization that provides domestic and sexual violence support services to residents of Michigan’s Mecosta, Osceola, and Newaygo counties. To better serve the organization’s growing mobile audience, I redesigned the website with a responsive layout in 2017. The website is built with WordPress using a heavily customized theme.

Redesign Goals

In addition to making the website mobile-friendly, there were two additional goals behind the redesign:

WISE resonsive website design

1. Make it easy for potential clients to learn about and utilize the services WISE provides.

services page on WISE website

2. Help increase donations and volunteerism by providing a secure online donation form and volunteer application, allowing supporters of WISE to contribute easily and with peace of mind.

donate page on WISE website

Special Feature

WISE requested that a “safe exit” button be shown on all pages in the desktop layout so that visitors could quickly navigate away from the site. Clicking the button redirects visitors to Google in the current tab, while launching the Weather Channel’s website in a new tab.

safe exit button