In addition to making the website mobile-friendly, there were two additional goals behind the redesign:
1. Make it easy for potential clients to learn about and utilize the services WISE provides.
2. Help increase donations and volunteerism by providing a secure online donation form and volunteer application, allowing supporters of WISE to contribute easily and with peace of mind.
WISE requested that a “safe exit” button be shown on all pages in the desktop layout so that visitors could quickly navigate away from the site. Clicking the button redirects visitors to Google in the current tab, while launching the Weather Channel’s website in a new tab.