ARC’s previous website was launched in 2013 and had a fixed-width layout that was difficult to use on mobile devices.
The first step in the redesign process was identifying the strengths and shortcomings of the existing website. I surveyed a small group of people within the website's target audience. 50% of those surveyed said the text was difficult to read without zooming in, and 41.67% said the website was cumbersome to use on their smartphone. These were two of the primary issues I sought to resolve.
I began planning the new ARC website by creating wireframes, which are low-fidelity drawings used to plan a website’s basic structure and functionality.
The next step was establishing the overall visual design of the new website. The high-fidelity mockups I created at this stage served as guides for coding the pages.
To measure to success of the redesign, I again surveyed a small group of people within the target audience. This time 89.5% of respondents said the text was easily readable without zooming, and 94.8% agreed or strongly agreed that the website was overall easy to use.